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Bringing Homeowners and Build Professionals Closer Than Ever
Home improvement should be an enjoyable experience for everyone involved. After Nook's founder renovated his own home, he discovered a significant lack of resources to help homeowners prepare for such projects and found that renovators often struggled to provide the necessary guidance. This realization sparked the creation of Nook—a platform designed to bridge that gap.
I joined the Nook as their first hire, and for the past four years, I've had the privilege of collaborating closely with stakeholders, designers, and a dedicated team of remote engineers to craft a platform that empowers homeowners to turn their visions into beautiful, tangible spaces.
Company
Nook
Role
Product Design Lead
Responsibilities
Web Design, Mobile Design, Branding, Marketing Design & Creative Direction
Tools
Figma, Creative Cloud, Miro, Generative AI, GitHub, Ziflow
Context
Homeowners often struggle to navigate home improvement projects due to lack of experience and knowledge.
After observing friends and family during home improvement projects, we identified several common issues faced by homeowners:
1. Communication and Planning: Many of them did not fully understand the renovation process, leading to unexpected surprises, misunderstandings, and delays.
2. Budget and Cost Management: Without setting aside contingency funds, they struggled to navigate unforeseen issues and changes in project scope.
3. Material Selection and Choice: Many regretted their material selections and felt they would have made different choices if given the chance.
Challenges
Balancing internet literacy and renovation knowledge with features and user needs
Based on internal research, we learned that Merchant's were looking to expand their reach in a financially responsible way. They wanted to set up an online presence without the hassle.
Highlights
→ Seamless inventory integration
→ Manage events and donations
→ Customizable templates to suit a variety of needs
→ Low cost to get up and running
Outcome
A customizable template ecosystem to get Merchant's started with eCommerce from inventory management to order fullfillment.
Based on internal research, we learned that Merchant's were looking to expand their reach in a financially responsible way. They wanted to set up an online presence without the hassle.
Highlights
→ Seamless inventory integration
→ Manage events and donations
→ Customizable templates to suit a variety of needs
→ Low cost to get up and running
Impact
Setting up an online store should only take two minutes
Based on internal research, we learned that Merchant's were looking to expand their reach in a financially responsible way. They wanted to set up an online presence without the hassle.
Highlights
→ Seamless inventory integration
→ Manage events and donations
→ Customizable templates to suit a variety of needs
→ Low cost to get up and running